The quick-service restaurant concept is the most promising frontier in the food industry at the moment. There has been a need for dependable business formats that can withstand the perils of a volatile economy resulting from the pandemic. To understand why its a better food business format than most, let's look into the following aspects of setup and operations-
1. Budget Investment
Since QSR concepts are compact setups, a budget investment of 10-12 Lakhs is more than enough amount, to begin with. A major chunk of the investment is used for purchasing equipment, paying rentals, and security and marketing campaigns.
2. Target online sales A big demographic of consumer ordering has moved online. Now is the best way to capitalize on the online ordering trend and increase your consumer reach.
3. Less operating cost
Major expenses like staff costs, electricity bills, repairs, inventory, etc are relatively less as compared to a full-fledged dine in-store setup.
4. Affordable rent
A QSR can be set up in a minimum space of 250 sq ft which makes it easier for a business owner to find a spot in a good market at an affordable price.
5. Competitive Pricing
With the setup and operational costs being low it's possible for the business to price the menu items competitively, thus making it more appealing for the masses.
6. Low setup cost A QSR doesn't exactly need for you to spend on interiors and furniture. With limited space, all one needs to spend on is signages and road signs to make the store more visible from afar.
7. Scalable concept
Once you are comfortable running one store, you can always open another after gaining substantial experience in running and promoting a QSR.
8. Limited Menu
Since the menu is limited and the offering direct, it's easier to maintain quality standards which are pertinent to make consumers keep coming back for more.
9. Branded packaging
A very strategic way to make a long-lasting impact on the consumers as a whole is the way the orders are packed and/or served. Food packaging that is practical and has got the right vibes are sure to make your brand stand out.
10. Easier to Market A QSR is easier to market since it is more direct in its offerings, is competitively priced, and has a chance of higher turnover coming out of loyalty programs, bulk order discounts, etc. Read more about a QSR concept here. What the others are saying: While the Covid-19 pandemic hit the restaurant industry hard, QSR chains were the first to witness recovery trends - BLOOMBERG NEWS
The quick-service restaurant (QSR) segment is expected to clock the highest growth in the food services space over the next 4-5 years, according to a report by Edelweiss Securities.